G.O.A.T. Fuel ® (” greatest of all time”) was created by pro Football Hall of Famer, Jerry Rice and his family. It is a premium sports energy beverage and lifestyle brand focused on bringing health-forward, innovative products and a G.O.A.T. mindset to consumers. We believe the term G.O.A.T. shouldn’t be reserved only just for athletes but anyone striving to be great. G.O.A.T. Fuel is known for its key ingredient: cordyceps mushrooms, which provide a smooth, natural energy boost that may help combat fatigue and provide important health benefits.